How to Create an Info Product in 3 Days

The Guide to Creating an Epic Info Product: The #3DayCreate Challenge

Hi. I feel like I know you. Angry tweet me if I’m wrong. Consider accepting my challenge if I’m correct. >>>

You’re smart. You’re a learner. People ask you questions about things a lot. You don’t mind answering + explaining because you love to help. You’re even thinking that you might want to create:

  • an eBook
  • a digital workbook
  • an email course
  • a webinar or seminar
  • a live class
  • an online class
  • a printed book
  • etc.

You want to package your information and perhaps sell it from your blog, or from, or you may even want to give it away to people who sign up for your email list.

But, creating a product like this is intense. It takes like a million years, right?

The 3-Day Create: How to Create and eProduct

Not right. I’ve never liked that myth and we (the fabulous people who receive emails from me every week and I) decided to create a challenge, specifically:

The 3-Day Create

Though you can complete it on your own time, we’re taking three days this weekend (since some of us have the Labor Day holiday) to all create different products. Seriously. You can see us already talking about it over here on Twitter.

You’re not getting hung up on this whole “only 3 days?!” thing are you? I told you about the time that I wrote a mystery novel in 3 days, right? No? Remind me to tell you about it one time.

How about now? Now is good for me.

I once wrote a mystery novel in 3 days. And it was possible because I had a plan, an inspiring contest, and hundreds/thousands of people across the world doing it with me.

Was the novel any good Regina?
But you’re missing the point.
And that is:

So, to inspire you, guide you, and motivate you through #3DayCreate, I developed a 57-page PDF workbook. There are checklists, worksheets, lessons, and prompts to guide you through the process of creating an eProduct (any digital product) or physical information product. You don’t need the workbook in order to join us in creating. Feel free to block off time and just go for it with us.

How to Name Your eBook: The 3-Day Create

The 3-Day Create Workbook

The 3-Day Create was born out of my desire to show that even in a small amount of time, we can accomplish amazing things, when we have a plan and some organization and are willing to do the WORK.

Materials you’ll need:
a product idea
the workbook (if you want it for guidance)
preferred: your computer and Internet connection
optional: pack of note cards or Moleskine notebook

#3DayCreate Workbook

I don’t want price to be a real barrier to entry for anyone who wants the workbook, so I opted for the low price of $15. The workbook will be available for download immediately after you purchase it.

The #3DayCreate Workbook

So, the workbook includes:

  • a 3-Day Create Checklist for creating a product from start to finish
  • a suggested schedule for Day 0, Day 1, Day 2, and Day 3 (Day 0 is your prep work)
  • a section to help you define your audience
  • an activity and formulas to help you write your product’s mission statement
  • some exercises to help you outline and research your product
  • instructions on writing your product intro and conclusion
  • instructions on creating a style guide for your product
  • info on, and examples of, how you can use Canva to create your own cover image
  • guidance on breaking down your product into sections and completing it (writing or shooting the videos for it)
  • lessons on pricing (but you can also offer the item for free if you wish)
  • info on tools to help you sell your product
  • guidance on developing a launch plan
  • AND more

Create a Launch Plan with the #3DayCreate Workbook

The 3-Day Create Workbook and eProduct Checklist

Do something epic.
Join us.

Join The 3-Day Create

Top blog post photo: Amanda Large

52 Comments | View All
  • How do you manage to inspire and excite me all the time? I am considering creating an online course focused on creative ways to do self-care. I want to connect the people who did my #selfcarechallenge and help them stay motivated to do at least 5 minutes of self-care each day, hopefully through doing something amazing and creative, or amazing and reflective/nature based.


    When are you coming to Boston? I need to meet you!



    • Amy, aww, you’re funny. Thank you.

      Your course will be amazing. People really respond to you and that topic. I sent the workbook via email, as you saw, and I’m so glad you’ll be participating.

      You’re right about meeting up. And I looooove Boston. I was there last year, but haven’t been back this year. I used to live in NYC, so I’d hop a cheap bus to Boston all the time.

      I’d love to come up there soon. Maybe early 2015?

  • Regina…you have outdone yourself. Not only is it cool that this resource simply exists…you went a step further and actually created a platform to make us do the thing we put off all of the time…making something awesome for our brand. I’m excited!!! And knowing that others are doing it too is really inspiring. Thanks girlie!

    • Brittany, wowzers. You are super sweet for your comment. Thank you. I’m really excited about everyone participating. I know for a fact that your product will be incredibly valuable. One can tell that just from your last blog post.

  • This is amazing! Exactly the push I (and others, I’m sure) needed. You are a firecracker. I can’t wait to get started. Thank you times a million.

    • Kayli! Love your blog name so much. You’re automatically awesome in my book for that. AND, your content looks extremely valuable. Great job.

      Did you receive your workbook already? I’m excited to see what you create. Please consider coming back and leaving a link to the sales page (or opt-in page) for what you make. Thank you + thanks for taking time to comment.

  • Oh, my goodness. Your posts always amaze me with how much you give away and how you go the extra mile to help your readers. This is just so far above and beyond. I love it -Totally inspired, and you bet I’ll be signing up for this book. Keep at it Regina!

    • Meg, your site is beautiful. Wow. Thank you for taking the time to stop by and to comment + to encourage me so much. You’re really super sweet for that.

      Did you get the workbook already? You already create such epic things, but I hope it helps in some way. Thanks Meg.

      • Aww thank you so much for your sweet response! I’m always interested in seeing how others like you go about planning & creating products – really helps me with my own process!

        Yep – just got the email 🙂 Thanks again!

  • I want to develop a book of kntting patterns for luxury accessories that anyone with basic knitting skills can make. I don’t have all the patterns figured out yet, so I’ll be doing the workbook at my own pace. Thanks!

    • Maria, thank you for taking some time to read and comment. I love the idea of patterns for luxury accessories >>> such a unique idea. I hope the workbook helps you with your idea. Thanks.

    • Anne, thank you for saying that. I hope it helps whenever you have the time to work with it. I appreciate that you took some time to comment. Thank you.

    • Siobhan, thank you for stopping by and thanks for the comment. I hope the workbook helps you with your product. Any idea what you’ll create? If it’s super secret but you perhaps feel like sharing via email, please email me (regina @; I’d love to hear what you’re making.

  • I’m so sad I had to miss the live twitter 3 days*, but I can’t wait to hear the results. (will you tell us how it went?) I’ll bet it was amazing!

    *I was on my hannnibirtharymoon, so all electronics were banned. 🙂 Yeah, that’s my honeymoon/anniversary/birthday vacation all rolled into one.

    • Hey Melissa, I meant to ask, how was your hannibirtharymoon? I will make it a mission to round up all the stories from what people have created. It’s been inspiring so far. Thank you for your comment?

  • Hi Regina!

    This looks amazing and JUST what I need (I recently launched my own online magazine). However, I was wondering if you had an option available where I could use paypal? I live out of the US and do not have a bank account that can be used online.


    • Sheryll, you’re so sweet. Thank you for your comment. And I checked out your magazine. You’re doing an amazing job. Can’t get over how much I love that design.

      We can absolutely do PayPal. Will you just email me (regina at

    • That is super sweet of you Raekissa. Thank you. I hope you enjoy it. Love that recent image on your blog from your client’s maternity shoot. You’re awesome.

  • Hi Regina! This is great. Of all the searches I’ve done, yours is the best so I’m ready to purchase this workbook asap! Will Gumroad allow for me to pay using PayPal? #fingerscrossed

  • When do you find time to create these beautiful, content-rich digital workbooks and still blog these great posts AND have a life?? I’m jealous. :] Bookmarking for the future when my little girl is a bit more independent 😉

  • How did I not see this product before? I am a photographer (celebrating my 7 year anniversary) and have recently been dreaming/thinking/brainstorming about creating a book or course. I love working with women entrepreneurs to help them create brands that stand out through storytelling images. I also have a sweet spot with tweens and through photography, boosting their confidence and sharing their voice. So many ideas and not sure where to start. Your workbook might be just the inspiration I need.

  • Regina, you are my idol!!! I just can’t believe how inspiring and supporting you are. I just made my first e-book purchase by buying 3 Day Create. Can’t wait to dig into it. Thank you for all the free and awesome content!

    Greetings from Finland,

  • Hi Regina!

    I’m so excited to have found you – your content is amazing! I’m wanting to write an ebook to help bloggers plan photo shoots for their blog and I think this guide would be really helpful. I’m wanting to launch it within the next couple months but I’m getting hung up on copyrighting it – I’ve heard it can take 6 months to a year. What would you suggest I do if I don’t want to wait that long?


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