Online Outlier is a free business school for people with real experience and no interest in doing it the way everyone else does. What you'll do here: Test a small product in a few weeks. Grow it and sell it. Take it full time if you want to.
Get the eight-week planA short, printable plan and 7 email lessons to help you take one part of your vast experience and turn it into something people want to buy, in 8 weeks.
What you'll get:
Yours free. Plus, I'll update you as the lessons for the full course drop on YouTube.
When you sign up for my free Substack, you'll get immediate access to the plan.
Send me the planNo spam. Unsubscribe anytime, obvi.
Over a decade of running my online business, I built dozens of courses. I'm revamping the best of them and putting them on YouTube, for free, one at a time, in three phases:
Experience That Sells guides you through turning the things you've learned (potentially the hard way) into an online product or service in just 8 weeks. Then it helps you get that product in front of new people, and sell it.
I'm building this course live on YouTube right now.
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All about growing your list, community, and platform, and selling information products and services.
Finding the model that works for you was like your undergrad education, and this is like your master's degree. Go deep on strategic coaching, premium services, or group programs (with curriculum, cohorts, and more).
I've spent 15 years building online businesses, my own and my clients'. Along the way, I've worked with thousands of people to build more freedom and safety for themselves. I've helped some people start making an extra thousand dollars a month for themselves and their families, and I've helped a few people create seven figures of income.
I know that finding the right online business model for you can change your life.
But . . .
I also know how messy this space is. As in: the space where thousands of people are teaching online business. Everyone seems certain, every method is the "proven" method, and it can be hard for even the smartest, most motivated learners not to switch from one model or solution to the next, without finding what works for their brain, lifestyle, and values.
My belief: you shouldn't have to pay a dollar to find out whether online business is for you, or which kind of business suits you and the people you want to help. Online Outlier is a free business school for online business. Start by testing a small product. Learn to grow and sell it. Then, if you want, take it full time. It will all live here (and on YouTube), in that order, so you can use it for as long as it helps you.
How does it stay free? My plan is to get re-monetized on YouTube, so that they'll pay me for you to use the materials. But even if that doesn't happen, fear not. I'll still be offering these classes for free. I have a different business that supports me, and I want to make Online Outlier free for anyone who's interested.
Note: occasionally I might offer a live event or a book that costs money, but you will never need to buy one to get the full education.
So, the main model is…
You play→YouTube pays→But courses stay free either way
me, hi!
I've been blogging since 2008. Using the Internet to market my design business since 2011. And teaching, coaching, and running an entirely online business since 2014. Long-story-short: I've been here long enough to watch the whole industry change several times over. Along the way, I've been able to stay on top of what works, for myself and my clients. Everything on this site and YouTube comes from this experience.
Twelve years of online workshops, courses, and a few bad hair days.
I was a designer first. Logos, invitations, websites—for years, mostly by word of mouth. In 2011, I got serious about selling that work online and built my website: byRegina.com. By 2012, I was teaching web design and small business classes in person at the University of Texas at Austin Informal Classes Program. Something happened, though, when I began posting bonus content on my website for students.
All of the sudden complete strangers were finding the articles and videos I'd meant for in-person students. They started coming to my website and asking questions . . . and requesting more lessons. I didn't know my SEO was gonna pop off like that, but it helped me think bigger.
So, I designed my first digital product. Or rather, I took something meant for in-person clients and made it available online.
When I would meet up with my design clients for coffee, probably about half of them couldn't answer the questions I needed answered to build their site, so I made them a workbook: the Brand Identity Workbook. It was free for clients. Or a gift to people who weren't ready for my services. On a whim, I put it online for $3 USD for anyone else who might want or need it.
I still remember the day the first stranger bought it. Three dollars in my account, and I knew everything had changed.
If I could sell one, I could sell ten. If I could sell ten, I could sell a hundred. A tool I'd built because I needed it had just become the start of a business. That was 2013.
By 2014 I'd stopped freelancing and teaching in-person classes. I changed my business to be an online-first business.
I launched my first online course in April 2014, made about $1,300 and decided to keep going. By December of that year (or maybe January of 2015), I made enough money in one month to surpass what my old day job used to pay me for the year.
That was when I finally admitted to my family that I'd quit my job 😂.
I've been running this online-first business since 2014, and during that time, I've taught, coached, and consulted with thousands of people turning what they already know into something others will pay for.
Online Outlier is everything I've learned about the business side of things, revamped and made available to you for $0.
Where I’ve taught, written, and talked:
