How to Create Share-Worthy Blog Posts (and a blog post template)

How to Create Super Share-Worthy Blog Posts (and a template of what they should include)

If your secret dream is to create blog posts that nobody remembers or feels compelled to share, then you’ve landed on the wrong post for today. Also, the wrong blog. Also, the wrong brand/profession for yourself. But moving on.

Today, I want to tackle one of the questions I hear most often:

How do you create posts that people want to share?”

Well my friends, I follow the blog post template below–and yes, it’s totally an image you can pin + save, but I also expand on it below the graphic. The template applies to almost any blogger who blogs on almost any topic; the tips and processes below this template apply best to information givers (coaches, DIY bloggers, and those trying to teach or help others understand something better).

The Parts of an Effective Blog Post - Your Blog Post Template for Share-worthy Content
P.S. Thank you to @ColleenPastoor, @scrappinmichele, and @feastandwest for your cool feedback and ideas on the blog post template above. Y’all are awesome.

Okay, now let’s break down the process of writing informative blog posts that grow our blog traffic into seven steps: (1) Plan it. (2) Create it. (3) Edit it. (4) Prettify it. (5) Publish it. (6) Promote it. (7) Permanent it. P.S. Permanent is a verb now. You didn’t know?

Step 1: Plan it.

For a truly epic post, you’ll spend a large chunk (if not the largest chunk) of your time in this step.

My planning involves five things:

  1. Figuring out the question I’m answering with my post.
  2. Brainstorming all the baby questions that go into answering the bigger question.
  3. Deciding the format I want to answer the question in–which is based on what’s best for others and what I’m comfortable with doing.
  4. Determining if there are any resources or additional pieces of content that need to be created for, modified for, or linked to this post.
  5. Creating an epic outline that organizes information into an order people will want to consume it in.

Figure Out the Real Question

Just for a moment let’s look at the art of writing effective, share-worthy, and epic blog posts in the same way we look at doing some serious problem solving for your teenage daughter. I don’t have a teenage daughter so this is pure speculation, but just roll with me.

Life is over Dad. I’m so mortified. OMG. I need to transfer schools. How do you transfer to a different school?” says the teenage girl.

As the father in this situation, you probably have enough sense to know that there’s a 100% chance life is not over. And there’s a 99.7% chance your daughter does not need to transfer to a different school. But, how would you go about solving her problem, how would you go about getting the real story out of her and helping her with the actual issue?

Well pops, let me tell you–you’re going to do it the same way us bloggers can go about building the most epic blog posts ever–by figuring out the real question people need answered. If we could turn on adult subtitles to the dramatic movies that kids sometimes are (sorry kids, but you do speak a different language at times), then what the girl actually might have said is:

Dad, I’m so discouraged. I’ve tried to get along with that mean girl Regina at school, but nothing seems to work. Should I continue to try or is it that time in life where I need to learn that everyone is not going to like me and sometimes they’ll have no good reason?”

Just to clarify, I was not a mean girl in school. Regina, please, we’re waiting on the tie-in.

Fine, I thought my story was amazing, but I’ll move on. In order to write an epic blog post or solve a dramatic problem, you must answer the real question, and you must answer it as a series of baby questions (broken down as clear steps // or perhaps information that builds on the previous pieces of information) that lead people to a conclusion or breakthrough. So:

When you hear your audience ask “What’s the best platform for a blog?” . . . or, “Which one is better: WordPress or Squarespace?”

Translate it into what they might actually need to know, “What’s the best platform for a [insert type of blog] that I’m using to [insert goal of blog]?”

If you don’t have audience questions (from friends, family, or readers) for a particular topic, but you still want to write about it:

Ask yourself, “How would I approach this from scratch now that I know more about it? How would I have wanted this broken down for me when I didn’t know jack about the topic?”

Brainstorm the Baby Questions

Now that you have your real question, break that question down into mini-questions (what’s the first step? why does this matter? what do I do next?) to organize your thoughts and begin to get content for your outline. Think of the questions someone might ask you in real life if you were teaching this topic to them, and think of the questions you’d need to ask them in order to help them. So in our “What’s the best platform for a blog . . . ” example, we might want to know:

  • What level of coding experience do you have?
  • Will you need to set up a shopping cart on your site?
  • Will you be maintaining the site or will someone else do that?
  • And so on . . .

You’ll notice that oftentimes these questions become the sections/headings of your blog post in some form or another. Ex:

  • Step One: Figure Out How Much Coding You’re Comfortable With
  • Step Two: Figure Out What Features You’ll Need on Your Site
  • Etc.

I’m srrrrrious. Baby questions or sections will help save you so much time as you fill in the post. They will help you create things that delight your audience.

This is how serious I am about brainstorming and outlining (see images below from my Instagram account). I don’t think the other people at the café got the memo that it was “Bring Your Own Poster Board to the Coffee Shop Day” . . . weird.

How to Outline a Blog Post

As you can see, I use note cards that I can move around a bunch when I’m deep into my brainstorming. What do you use? An app? A white board? One of those cool glass boards that the FBI agents always have in the movies?

Decide the Best Format to Answer the Question In

I tried to write a post the other day that was going to end up as 5,011 screenshots, then I got the brilliant idea to just record a video. Duh. What format makes the most sense for your audience, for you, and for the topic? Should it be a mix of media sources and types of content?

Determine Whether or Not There Are Additional Resources to Develop or Content to Create

  • Would worksheets, guides, or graphics (like the blog post template in this post) give your audience more value and excitement?
  • Are there some products you can develop that would complement your post?
  • Are you brainstorming the post and realizing that some of your baby points are actually posts of their own? There was one time I wrote a post on 33 Ways to Get Serious About Blogging, and seven of those ways needed their own post–so I wrote and published those (ex: Blog Business Plan >> Ideal Reader Survey >> 10 Ways to Make Money from Your Blog) before I published the original post I wrote.
  • Have you checked the 12 main types of blog/brand content (in The Guide to Creating a Stellar Content Plan: here’s a free section, here’s the whole thing for sale) to make sure you won’t need to develop anything else for this post: An email to your list? Some new social media templates? A new icon/image for your sidebar? Etc.

Create an Epic Outline

I either use note cards, a poster board, or Google Docs during this stage to create my outline. I’d recommend writing down points, anecdotes, or examples you don’t want to forget to use in each section. Also record any affiliate links, other blog posts to link to, or monetization opportunities that you don’t want to forget.

Step 2: Create it.

Now it’s time to fill in your post. Answer each of the baby questions you formed and fill out your blog post with simplicity and fullness (the same way you would want your own questions answered).

So, to expand on the blog post template at the beginning of this post, your:

  • TITLE should explain a benefit of reading, intrigue your reader, and make it clear what your post is about >>> all without over-promising (I don’t believe you’ll make me a multi-millionaire in a month), sensationalizing too ridiculously (no, everybody at the company you hate is probably not a cotton-headed-ninny-muggins), or boring us to tears (“How to Sharpen a Pencil” is not as cool as “How to Sharpen a Pencil with Your Mind” . . . wait . . . did I once say something about not over-promising stuff? I can’t remember.)
  • INTRODUCTORY PARAGRAPH should contain some keywords for search engine optimization (SEO) purposes and a sense of direction OR your personality and a story. Make us like you. Make us want to continue reading. No pressure, right? Just be your natural self, while also trying to think like your ideal reader–it gets simpler over time. You likely won’t feel the same about blogging as you do now when you’re 20 posts out in the future.
  • BLOG POST HEADINGS are important for SEO and for your readers. Headings (like the “Step 2: Create it.” above) help people break up your text, stay on track, know what step they’re on, and feel like their questions are being answered. Also, headings look nice.
  • USE OF BULLETED LISTS makes you look organized and helps your audience digest all the epic information you’re passing out. Also, bulleted points in a blog post just look nice.
  • ENCOURAGING PEOPLE TO TAKE AN ACTION helps your post be more memorable. It helps people get more value and causes more people to want to share your post because they feel their friends and followers will get value too.
  • ADDITIONAL GRAPHICS will cause people to retain more information from your post and they will give people more images to pin and share on social media platforms they love.
  • LINKS will give you the opportunity to direct people to other related content on your blog and on the blogs of others. Internal links (to your site) typically increase the amount of time readers spend on your site. If you have a single post up on your site that isn’t linked to another one (provided the link actually makes sense), then you’re likely missing out on the opportunity to draw readers deeper in your web of awesomeness.
  • DOWNLOADS OR ADDITIONAL RESOURCES are your opportunity to really stand out in your reader’s mind. You mean, you did all of this for me, for free? << Great reaction. You mean, this is like every other post on the web about this same topic? << Craptacular and undesirable reaction.
  • TAKEAWAYS, QUESTIONS, AND CALLS FOR COMMENTS can be your place to genuinely leave a lasting impression or take your epic helpfulness further.

Step 3: Edit it.

Read it:

  • IN YOUR HEAD. I imagine that’s how most of your audience will read it. Does it flow?
  • OUT LOUD. See how it sounds.
  • BACKWARDS. Sentence by sentence. It’s painful but much easier to spot errors.
  • AFTER A BREAK. Edit it after you’ve been away from it for a while.
  • WITH HELP. If you’re not super fly at editing your own stuff, or if you really need to spend your time doing other things, consider hiring a skilled friend, virtual assistant, or freelance editor to edit your content.

Step 4: Prettify it.

Time to add a/an:

  • ATTRACTIVE MAIN GRAPHIC: I’m not gonna lie, I usually make these first because the graphic (like the one with the pineapple at the very beginning of this post) helps motivate me. It’s a picture of the finished product in my mind, so it keeps me going. With your main graphic, whether it’s a photo, or a drawing, or an image you make from scratch in Photoshop, I recommend including your post title, your domain name, and at least one of your post’s benefits to your reader. These will help your post get read, shared, and loved.
  • SET OF CONSISTENT DIVIDERS, ARROWS, OR OTHER GRAPHICS: You can add other small elements that break up the post and make it look simpler to digest or just better in general.
  • CONSISTENT FORMATTING STRATEGY: Do all your numbered points appear as a certain size text? Do you use bolding and italics consistently? Do all your big quotes or takeaways have the same visual style?

Step 5: Publish it.

Don’t skip this step thinking “Oh yeah, everyone knows how to publish a post.”

Before you hit the “Publish” button, consider:

  • the time of day, day of week, season, etc., and make sure it’s the best time for your audience
  • whether or not you have time to respond to comments that day
  • whether or not you have images and promotional materials (Step 6 below) ready for that post
  • whether or not there is another post that makes more sense to be published before the one you’re on

Step 6: Promote it.

When we’re first starting out, we probably don’t have 5.7 million people tuning in for our every tweet, or selfie, or breath, so what’s a blogger to do?

Honestly, ask your personal connections for help, use #hashtags, join online communities and events, and make nice on social media. You can also consider paying to boost your Facebook posts or promote your page as well as looking into paid options on Pinterest and Twitter.

In addition to the options above, your efforts might consist of:

  • scheduling the promotion of your posts on your multiple social media channels
  • designing images optimized for each platform (Twitter, Pinterest, Instagram, etc.)
  • choosing your words carefully and differently for each platform
  • using non-social media methods to promote your posts (an email list, guest posts on other sites, commenting on other blogs, collaborations, blog directories, and social media communities or other online events)

Step 7: Permanent it.

If you want this to be a truly flagship, epic, foundational, super-shared post on your site, then you need to “permanent” it >> this is a verb I invented yesterday to mean “make a lasting impression out of” or “help stand the test of time” . . . and you can do this with your posts by:

  • scheduling out regular future posts on social media (I use Buffer and Hootsuite); you’ll likely forget to tweet about that one post in two months, but will that one post still be relevant to your readers?
  • creating a baby image or link to the post in your sidebar
  • adding the post to your “Start Here” page or on other static pages of your site
  • going back to previously published posts and adding a link to your current post where logical, applicable, and helpful

Closing tip?

Don’t fight yourself. My two-part experience with this is: (1) fighting myself on length–I wanted to keep my posts short like so many bloggers that I loved, but it just wasn’t me–I want to give you the full picture in the way I’d like it given to me, and I literally don’t think I’m capable of short posts; and (2) I often sit down to write a post titled “How to Do [ABC] Without Breaking the Bank” and what keeps coming out in each paragraph is “Why [XYZ] Will Change the Blogging Game Forever and How to Take Advantage of That” . . . they’re just two different posts. Write the post that wants to be written.

If I could say only three short things to a new blogger, I’d say >> Love your readers fiercely. >> Write the post that wants to be written. >> Break any rules that don’t benefit your readers.

Now. Here are posts from some of the other lovely people in the Grow Your Blog Traffic Community:

Love y’all. Now hop to the comments (pretty please) and tell me about a rule you break regularly or one you’re going to start breaking so that your readers can benefit more.

Photo: Eduard Bonnin

145 Comments | View All
  • Oh Regina! Thankyouthankyouthankyouthankyou!
    I’ve been considering a few things to improve my blog and you just gave me that push I was needing. It won’t happen overnight though, but I’m excited to develop better posts and generate better images (with text :P).

    • Suné, how awesome. Thank you for leaving me such a kind comment. I’m looking forward to what you do with Add Some Butter.

      And P.S. When I first started putting text on my images, I thought it looked crazy, but it has been so, so helpful on Pinterest and on other platforms–it’s completely worth it.

  • As always, pure awesome. Now I’m considering posting less so I can create some serious epic awesomeness. More printables, mini books, other things….. I don’t know yet. But I think I need to step it up by posting less and spending more time per post. Thanks for inspiring me like everyday. 🙂

    • You are so funny to me–thank you for the sweet comment as usual.

      Oh my goodness, with where your blog has taken off to, I’d love to see your printables, books, and other epic items. I think there is tons of wisdom in getting lots of solid, free content up, but yes, at some point it completely makes sense to create other resources (that aren’t all necessarily free).

      Please let me know when you come up with them. I will be want to share them. If you create it, I know you put some work + love + quality into it.

      • Most definitely! Some free stuff to go along with blog posts, then some even bigger and better stuff for a price. I mean, I want this to become my job this year 😉

        I will most definitely let you know! My first move is going to be to start using poster boards and sticky notes to plan stuff out. Make it way more epicly awesome haha 🙂

        Thanks for being so…. well, awesome!

    • Awww, Marie. Thank you so much for taking the time to comment. And ooh, love what you said in your recent post that it’s not necessary to blog every single day.

      I think that’s an important part of being able to offer quality content: giving yourself time to truly develop it.

      Thank you for stopping by Marie.

  • Loved this post… I have a very similar process except most of my blogs also include a video. I absolutely abhor editing my blog posts ha ha I will try some of the tips you mentioned above for my next blog posts and see how I can elevate my process… right now I use a legal pad and evernote lol…

    Your coffee shop “technique” looks like a lot more fun.

    DO you use a poster board for each blog post or are you planning several at once?

    • Thank you Kelita. I love that you do video so much; I need to branch out into that space more. And I love legal pads, I have quite a collection.

      I typically only use poster board for posts that are huge undertakings. I also use note cards quite frequently. If I feel like it’s a manageable post (less than 1500 words), I might just outline on paper and then Google Docs.

      I don’t have the mental strength to plan several posts at once. I admire anyone who does.

  • Oh, Regina, you’ve done it again. An amazing post that I will read over and over. Thank you, thank you. One thing I could do better on my blog is to have more social sharing capabilities. You’re right, it would be helpful to have actionable tips to encourage people to tweet, pin, comment, etc. and I could definitely do a better job. Thanks as always for your stellar advice.

  • Regina – If I am ever in Austin again, I want to visit you at the coffee shop and I’m bringing my post-it notes, planner, poster board, colored pens, pencils, laptop and camera. That to me, would be the perfect day!!!

    I love to plan like that too, but no one else I know does so people always think I’m spending way too much time planning and the don’t get it. But seriously….I LOVE THE PLANNING PART BEST!!

    It’s the execution where I get stuck!

    • Michele, yes please come to Austin and bring all the tools. I’ll be asking to borrow some of your colored pens–I only have regular pens and markers. And I’m so with you on the camera thing. I cart mine around like I’m going to take pictures everywhere I go. I heard that’s the best way to learn.

      Planning is my favorite as well. I think we’re all learning how to get better at execution. Thank you for stopping by to comment, and thank you for your help with the template/image. So very valuable.

  • Once again you show why you are the queen. You are truly awe inspiring! Now to tell my brain to calm down and distill everything slowly…

  • Your timing is so great, I needed this! I especially like your advice about not fighting oneself on length …a big part of why I read this blog is because your posts are *so* generous, I always come away feeling like I’ve learned something.

  • EPIC POST! I love your style & you are my absolute favorite person on Pinterst. I love how you have created a certain style for your images so we all know IT IS YOU! Been blogging for 3 months now, and I have been gobbling up all your advice. My goal is to be the “you” of my niche (Healthy! Heart, Home, & Habits.) someday. Sharing this post with my blogger networks ASAP.

  • this post was absolutely amazing, I loved all of your tips! It’s nice to know that long blog posts are OK. I try to strive for the short concise post but that’s not me, I just can’t leave out every single detail… On the off chance that someone else would want to know that one tip! I’ve learned to just go with it… Now if I could keep the personal stories down we’ll be doing good! I loved your tips on planning for blog posts, my method is slightly less involved. I think I will try a bit more planning… Thanks!

    • Betsy, I just love your comment. You’re so right, it might be that one tip that someone really needed or really connected with. I’m glad that you’ve accepted that you just don’t do short posts. Your blog and your readers benefit from that attitude.

      Thank you so much for taking the time to comment and let me know that I made some amount of sense.

  • This is awesome Regina, as always. Adding text to my images has helped a lot! Though, I am actually struggling a bit to find my style. I feel like changing the placement of the text and the font in each post. Is it okay to change? How do I stick to one or create the one I will like/stick to forever? Have you felt similar before?

  • This is EXACTLY what I needed to start blogging again! I was about to create a template for myself, but lookie here – you’ve already done it for me (And 10x better than I ever could). Great job, Regina.

    • Aww, Sierra, I have no idea why you are so good to me, but I love it. Thank you. And I’m so excited to hear about this “blogging again” thing. You’re amazing. Thank you for the comment.

      • You’re welcome! And by the way, a special surprise (that we talked about on Twitter like 2 weeks ago) will be sailing to your inbox tomorrow… 😉

  • So well put, as usual. I love how you make complicated things seem so doable with your lists and logical flow and sassy writing. Yes, I used the word “sassy,” and I’m sticking with it.

    I used to use index cards in college, big stacks of them. Now I use my Moleskine and pencil (for lots of erasing) and make a huge ole mess of notes any which way. Funny how those outlining skills from 5th grade English class still apply.

    But I so, so wish I had one of those cool glass boards like the FBI agents have in movies. I’m pretty sure that would take my blogging up to a truly epic level, just by hanging on my wall.

    • Melissa, thank you for your words. I’m a Moleskine lover too. Just got my Star Wars special edition Moleskine planner. Love them. And I love your use of the word sassy. Haha.

      And maybe if we save up our monies for a year, we can go in on an FBI board together? You get it for 6 months of the year and then I get it for 6 months. So basically, FBI Glass Board Joint Custody. Thoughts on this plan?

      • Now you’re talking. But that opens up a whole new world of spy gear that I might need. Along with a Star Wars themed Moleskine. I had no idea those even existed!

  • Hey Regina, thanks for another amazing post. You actually kind of made my day with your “Bring Your Own Poster Board to the Coffee Shop Day” because I recently did just that and it got me some very interested stares that made me wonder if anyone else ever did that. Reading this post made me realize how many steps I take without even thinking of them. I’ve never been one of outlining my blog posts, but before I actually write the content I always add the baby questions as subtitles. A rule I’m going to break for the benefit of my readers.. is probably going to be writing a blog post every week. It might not benefit them yet, but it definitely will once I’m done with my big project of 2015!
    Anyway thanks again for another amazing post (and email!)

    • Amber, haha — we would get along so well. Let’s make a note to #PosterboardIt at a coffee shop if ever we’re in the same city at the same time.

      And I love the rule-breaking. I want to hear more about this big project of 2015. Hoping there’s some info about it on your site, because that’s where I’m headed next. Thank you so much for stopping by to comment Amber.

      • #PosterboardIt would definitely be awesome!

        There’s nothing about it on my website yet. Well not yet anyway. I was actually planning on posting a blog post about it tomorrow. My big project of 2015 is The Ultimate Business Book. In short it’s an e-course about starting your own online business from the first idea to having multiple clients. It’s meant to provide a guiding hand in a process that’s confusing when you first start out so it’s more fun. Loads of checklists and worksheets and questionnaires will be involved. *Goes on about it for another half an hour* I am very excited about it haha

    • Elizabeth, oh my goodness! Your work is so beautiful. I love all the pieces on your site. I’m seriously so amazed. I’m not really a jewelry person, so I never expect to really like much. These are wonderful.

      And, thank you for stopping by and commenting. I appreciate your time.

  • I’ve read lots of blogging instruction over the past few years, but yours consistently surpasses all others. You cover a topic from top to bottom, large issues to small — everything I might encounter in the process of writing. This template will be invaluable to me and to freelancers I hire to write for my blog. Thanks. You are a star in the making.

  • “You mean, you did all of this for me, for free?” <<< my reaction to every post I read here. Thank you so much for such an informative and helpful post! You rock and you inspire me to put in as much effort into my blog as you put into yours. 🙂

  • I was going to say this post is solo long! And it kept running into my head aren’t post suppose to be short to keep your readers?

    But I read all the way and I. The end you answered thus concern. Sometimes I feel the length going crazy( over 1000 ) but I guess I should trust it and see how it looks in the end as appose to editing for length in the middle.

    This was great thank you for sharing.

  • Thank You much for this. I’ve been struggling with my post lately and was scared they weren’t do what I wanted them to do. I will certainly be using this to set up my future posts!

  • Regina! I fangirling this article HARD. Way to be thorough about the structure of a blog post. Thanks for being stellar, as always.

    I really like Amber Kristine’s comment about posting less to infuse more quality into content. It’s time for this Bean to step it up!!

    Much love.

  • Regina, as always your help is invaluable. I’ll be keeping in mind all of these things and I really appreciate the way you made it so easy to digest so much information. Much love xoxo, Sam.

  • Holy moses I’m so glad I found your site! I dream of finally completing my long ass list of posts but starting every single one from scratch makes me want to put it off for oh, another year or so. These workbooks and templates are just what I need to get my butt in gear. Thank you for these!

    I also can’t remember the last time I went to someones site and actively looked for their newsletter sign up 🙂

    Thanks again!

  • Woah – so glad I found this post! I, like many others, am trying to up my blogging game this year! Thanks for sharing you secrets, and the encouragement!

  • Regina,

    I currently read this entire post on my phone, at my desk at my day job. I JUST launched my blog but I keep feeling like something is missing. I came across your IG profile through a repost from a friend who follows you and I’m so glad I did. In this post alone I have learned a lot. I will definitely be permanenting my posts (it took me 4 tries to put auto correct in its place for that one). Had I not known this tip, my posts would just disappear into the hidden black hole of my blog never to be seen again.

    Thank you.

  • Regina, thank you so much. All the information you give in every post is exceptional, and this one is just 100% full of awesome. I’ve just started my blog this month, and have been following a lot of your advice, even though I’m not in the ‘creative’ realm exactly. You have given me so many great actionable steps and just so much confidence that I have the ability to do this and grow into something I can be proud of. And your generosity in giving me this for free blows my mind. I want to be Regina when I grow up!

    Related to this post specifically, the rule I’ve been breaking is the one I keep reading on blogging advice pages that ‘readers are scared and intimidated by paragraphs’ and that I should write no more than three sentences per paragraph. While I think huge text-blocks are a total turn-off, thinking my readers are too dumb to deal with a meaty paragraph just seems rude! Sure, break it up a bit, but I won’t disrespect my readers by thinking they’re dumb.

    So, thank you again Regina – fan for life!!

  • Hey. Thanks for this post (and many others by the way!). I am currently revamping my site that I let down because, well…. no good reason!

    I especially like your conclusion “break any rule that will not benefit your readers”. Like you, I love writing long posts. I also love reading long posts, where an author takes the time to explain the “why” in the “x tips to grow your traffic”. These are reads that are worth my time.

    Thank you for the great work!

  • Stephanie Shmephanie. YOU’RE one of my favorite people! (JK to the above mentioned blogger Stephanie. hee.) But in all seriousness, I typically skim posts like these and go straight for the goods. Except when I come here. I adore your writing voice and the cute jokes (I giggled audibly at the bring your own board to the coffee shop.) Its not only a joy to read but the info is clear cut, plentiful and super duper useful.

  • @Eve, totally got the joke no worries 🙂 Regina is indeed the most awesome person on the internet full stop and this post is yet another example of her brilliance.

    In any case, this made my day. Thank you adorable Regina for being so kind.

    • Stephanie, hey I did it with; the instructions I followed are on this post. I hope that still works, but if not, I totally need to change my comment system. I love seeing people’s faces.

      • I figured it out : it’s because I was commenting here with my blog email when my Gravatar was using another email. Have now synchronised both and da da, my face is here !

  • HI Regina!
    It’s great to “be” here with you. Geez, see how you do that? Make it feel like this is a “place?” Wowza. I hope I get there. What I am taking from this today is focusing on “loving my readers fiercely.” I feel like I am starting to really tap into the intersection between using the best of myself and addressing the needs of my readers. There’s a cool intersection between the two there where the stuff I am really excited about producing meets their excitement/ needs.

    Many internet hugs to you. 🙂

  • You really pour your heart and soul into your posts! Thanks for the advice. You definitely know your stuff. I always find myself just hanging out on your blog, finding new information that I didn’t even know I needed. And it’s all really useful. Thanks!

  • I have really LOVED this article. this is very helpful
    thanks for the great tips, I’m always looking for new ways to grab people’s attention. I’m going to try the large image idea. Thx

  • Your posts just blow me away Regina, they are simply the best quality, best value, best researched posts about blogging that I’ve ever read. You have helped me raise my game so much over the past few weeks since I found you (how did I live without you?), simply in awe of you, wonderful woman. xxx

  • Regina this is super duper useful as always – and right on time!

    At the start of the year I decided to go right back to learning the basics and creating solid foundations for my blog. I have read one book and I’m mid-way through a second which has inspired me to create a editorial calendar and plan each blog post. I had a brief outline of how to do the later, but now with this post I’m ready to fly! No excuse for a badly written blog post now… thanks as always for your generosity. 🙂

  • Regina! Favorite blog on the whole internet! Your site inspired me to make better images for featured posts (in fact, I may have copied the image dimensions of yours! hope that’s okay. You know what they say about imitation.)! I will say, just when I think I am writing too long of blog posts, I come to yours and immediately feel better.

    Lol. It’s okay. It is BRILLIANT information and I can’t stop reading it. Thanks for being a beacon of hope for all us long-winded bloggers! 🙂

  • Hey Regina,

    your ARE a Ninja. Really. I read so many of your posts and I shared them too. I have never written a comment before but I can’t hold it back any more: You are amazing! Thank you so much for sharing all this stuff for free. This is so super helpful. I am at the very beginning of my blogging journey but it is fun and your workbooks are my super weapons. I am working on my stellar content plan, it is almost finished and I feel GREAT about it. Thanks Regina.

  • Regina this is fantastic. Thank you. Editing is my biggest issue – I have to stop myself from just adding the post as soon as it is done. I’ve started to walk away, make myself a coffee, then come back and re-read the post to make sure it makes sense. Sometimes it doesn’t…. Then I recruit my hubby-to-be to check it over for me. Love the post and love the tips. xo

  • I am so grateful to have stumbled across your blog. My website has been under construction for almost a year because it just seemed to boring to me. It was great to find someone else who loves large, vibrant, graphics that take up the entire page. LOL
    I love creating images in photoshop and sharing relevant information, but all the other blog sites I came across were short with little thumbnail images that left me yawning by the end of the post. It’s good to know I’m not the only poster board, legal pad, note card carrying junkie out there. Thank you for sharing so much information and for being such a source of encouragement.

  • I cannot write short posts either. I have tried but I don’t find it satisfying. Glad to see someone else is the same! Also great tips shared. Thanks!

  • I found your blog through a Facebook Blogging Group that I joined recently. I’m so glad I made my way to your site. I absolutely love it! I’m finding inspiration and aspiration from your content. Thanks for the amazing information you’re sharing. I subscribed to the email and have bookmarked your site. I will be back for more and more and more!

    Keep up the awesome work. #YouRock

  • Wait! So this isn’t Regina George’s website? Waaaattttt?
    Jokes aside, fabulous post. Thank you so much for sharing. Found you on pinterest.

  • Regina this was epic. Thank you. I love breaking writing rules. I have an English minor and theater major so I love words but I love to write in ways that bring cadence and rhythm and emotion. I do that with broken sentences. Periods where they don’t belong and more. I have found freedom in long posts and making it my goal to bring value and love through my posts. It’s much more fulfilling. But you’ve brought that much needed structure to the creatives’ heart. So thank you for this. Thanks for all you do and the heart you put behind your work, yo.

  • Regina, I am going to use this template for a class assignment for my engineering leadership students. I want to them to create blog posts that summarize their engineering leadership experiences, and I think that this overview will be EXCELLENT for them as they prepare their posts. I will gsent you the link when the project is done. Thanks so much for being an amazing, shining light for those of us who want to connect this information to higher education environments. Please share any other adviace that you have for me.

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  • Great article Regina. I have some friends that aren’t getting much interest in their blog posts and I have been looking for some nice and informative article to share with them that might help. Your post here is perfect for that. Nice and easy to understand with lots of good information.

    Thanks for creating such a useful article Regina.

  • Hey Regina! I have been a super fan of your site and tips and I purchased the Epic Blog Planner a few months back. It’s been an amazing tool to plan the launch of my blog. I have been conceptualizing it for over a year now but keep finding a million other things I need to do or learn before I launch. I’m a highly avoidant perfectionist (I avoid doing things because I’m worried it won’t be perfect) and I realize this is just fear of putting myself and my work out in the world. After a year of thinking about it I don’t want to put anything craptastic out on the world and this amazing post along with your other tools have given me the confidence I need to just GO FOR IT!! Thanks for all you do!!

  • After sitting in front of a blank document for a month, I finally wrote a rough draft of my next blog post. I can’t believe what a difference following a post template makes. You’d figure it’s self-explanatory, but nope! I need a visualization of what my post should/is going to look like. Thank you so much for this valuable post, Regina. Will be sharing it with my other blogger friends 🙂

    – Asia

  • I love ALL your articles and find them super helpful – my only problem is taking the time to read them all! I just launched my blog a few weeks ago and I’m finding it difficult to balance my time (research, writing, social media, etc…) but I’m sure learning a lot!

  • This post is genius – I’m currently reviewing and revamping all my longer form posts based on this formula to help make them comprehensive and useful.

    Thanks so much!

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  • Regina you are so so so so so amazing.

    You make it all so effortless and inspiring.

    You help being it all in from out there in the galaxy to be able to articulate in human words, and creatively. I’m smitten kitten with this site

  • Regina!

    I just got hip to you and girl you are! Love your stuff and the way you deliver your message, I find myself curious to see what type of hilarious shit your gonna say, never disappointed ?

    That said, this post was super helpful. As a new blogger I’m totally trying to figure it out, niches, dope ass content, bringing my personality through words, not to mention social media marketing and of course, making content people will share.

    What a great outline (that I will be using and currently have some screenshots of)! I totally am working on posting less and stepping up the content game, you’ve set the bar high and imma jump!

    Thank you for this and for being so inspirational! Oh, one question. You said to write the post that wants to be written. Is it ok to step outside your niche for a minute and just follow what your heart is feeling? Been feeling the need to write some inspirational driven stuff and my site is about how to live an awesome natural lifestyle while traveling. Thoughts?

    Peace and blessings and sorry for being super long-winded!


  • “Write the post that wants to be written”

    That’s just how I feel so often. And it is also the reason why sometimes I do not cover the “basic” posts with really important key words (which in my case would be like “what is tai chi”). Instead I search for videos how cranes fight or all the places I have done Qi Gong at already – I swear those posts just wanted to be written! I couldn’t stop working before they were done.

    Now I know that I am not the only crazy person with this I-need-to-write-this-before-I-do-anything-else-kind-of-approach to blogging!

    I secretly suspect that there is some invisible Blogging-Power

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  • Hi Regina! Thank you for this incredible post. It is EXACTLY what I was looking for and so much more. I wanted a detailed “blog post writing template” and you went so far above and beyond what I could’ve even imagined! Thank you so so much!! <3 <3 <3 <3 <3

  • Thanks for sharing this post.

    I really want to improve the way I write and also increase the number of words I write. Most at times, to write more than 2000 words can be a hectic task for me.

  • I’m glad I took the time to read this. Definitely will reference this later on when I start planning on creating new posts for my blog. Which will hopefully be soon-ish!

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